PBS "Viewers Like Me" Animated Spot 2 - News & Documentary Programs

Description

The second animated spot in the new PBS Brand Value campaign—created in partnership with the national #ViewersLikeMe initiative—is now available for stations nationwide. This three-part series highlights the lifelong impact of PBS by following different characters as they grow, showing how PBS shapes curiosity, creativity, and connection from childhood through adulthood.

The second installment, “Leah’s Story,” produced by Arlo Ballard, Lucas Marchi, and Jeremy Cropf, captures one viewer’s journey and the lasting influence of PBS news and documentary programming. Stations are encouraged to air the spot as needed for fundraising and value proposition messaging.

Additional Assets

All assets here are for worldwide distribution in all manner and media in perpetuity.

Metadata

Title: PBS "Viewers Like Me" Animated Spot 2 - News & Documentary Programs

Format: Video

Clean of Graphics: No

Type: Interstitial/Promo

Subject(s): News & Public Affairs, Education, Other

Public Broadcasting Station or Institution: KCTS 9

Original Broadcast/Publish Date: 11/10/2025

Runtime: 00:01:00

Main Asset File Size: 0.37 GB

Rights Information:

  • Media Rights: All manner and media
  • Territory (*Please note: all internet exploitation of this program must be geo-limited to the specified territory): Worldwide
  • Term: 2 years
  • Releases: 18
  • Editing Allowed?: Yes
  • Digital Classroom Rights: Yes
  • Promotional Use: Yes

Sensitive Material: N/A

Special Instructions: N/A

Language: English

 

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